Email Post to a Friend: Entering the Drone Age

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Drones in Real Estate

The Real Estate industry has jumped on board, taking full advantage of the power of drones. These unmanned aerial vehicles can help residential realtors capture awesome aerial photos and videos that best highlight the property's features and the surrounding area. Drones are being used for all types of real estate listings including residential homes, apartments, resorts, vacant land, commercial properties, and more. Current drone camera technology is capable of capturing still images, video, multiple overhead map images, and even 360 degree panoramas. Drone shoots of your property can put the WOW into the selling of your home - taking it to a whole new level and helping it to stand out, attracting attention.

Location, Location, Location

Creating HD video clips of not only the featured property, but also nearby attractions, amenities, parks, airports or schools, helps to sell the lifestyle of potential buyers, not just the house.

Benefits of Drone Shots

  • Aerial views can be used to help show buyers the condition of otherwise inaccessible features of a property, such as newly installed roofs, gutters, vents, etc.
  • Using drones for aerial photography in real estate can show the buyers a much more accurate depiction of what the property is actually like.
  • According to some calculations done by RISMedia, listing agents who use drones for real estate could see an increase in listings as high as 73% and deal closing increases as high as 68%. Sold by Air offers that, "83% of home sellers prefer to work with an agent using drones." 
  • Previously, aerial images were taken using planes or helicopters which require hiring an airplane, a pilot, and an aerial photographer. Drone technology now provides a safer, quieter, more precise, and less costly solution. 

Using drones for real estate is quickly becoming the industry's new normal and innovative companies are using drones for real estate to attract savvy clientele. An important consideration when selecting a Real Estate Company is to choose one that has entered the game of drone photography. Leading the way into the new digital world, Chinowth & Cohen Realtors employ professional, experienced photographers trained in making drone photos and videos. 

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